According to a WSJ article--published October 20, 2025--"Bible sales jumped 36% in September 2025, as compared to a year earlier." *
This was attributed in part to the death of Charlie Kirk, and according to the article, "indicates a religious revival for some."
It's no secret that fellow Christians have found this to be so bittersweet. Bitter of course because of Charlie Kirk's horrific murder. But sweet because as followers of Christ, we long for our lives to draw others to Him, whatever the cost.
Erika Kirk said it best in her speech at her husband's memorial--"There will be so many who come to Jesus Christ because of Charlie's death. It is our job as Christians to shepherd them." There were 2.4 million bibles sold in September 2025. This number reflects at least a portion of people who had no idea why they felt compelled to buy a bible, and have no idea what to do with what they just bought. (Similarly, many felt compelled to go to church for the first time in months, years, or ever.) They are looking for answers and sense the Bible is a logical place to start. So, fellow Christian, are you equipped to shepherd them?
2 Timothy 3:16-17 is a good place to start.
"All Scripture is inspired by God and is profitable for teaching, for rebuking, for correcting, for training in righteousness, so that the man of God may be complete, equipped for every good work."
This passage describes the Bible--also called Scriptures--as a texbook for potential learners and followers, inspired by The kind, firm, compassionate, loyal God of the universe. Kind because through the scriptures He teaches us how to live for our good. Firm because when we stray from His path, He says "No, not like that." Compassionate because He doesn't leave us where we fall; He doesn't stop with the "No, not like that!" but gently says "Like THIS. THIS is the way." And loyal because He walks beside us as we train, over and over, developing muscle memory for the race before us. He doesn't teach us, rebuke us, correct us, and then leave us to our own devices. He loyally guides us to completeness. Equipped for every good work. Not work that elevates us, but lifts HIM high so others can see Him. For His glory and for our good. Under the authority of a boss, a teacher, a parent who displays these qualities, we thrive. Kind teachers are the ones who tell us what we are doing wrong, who explain how to do it right, and are always willing to jump into the mess with us again and again and again. This is our God. This is who He is. He loves us.
Buying and owning a Bible is not a magic key into a secret club. You have to read it, study it. It's not the easiest thing in the world to understand. That's why Jesus often said "He who has ears, let him hear." After reading it all the way through, you may think "WHAT DID I JUST READ?"
Jesus Himself said in John 5:39
"You pore over the Scriptures because you think you have eternal life in them, and yet they testify about Me."
We read the Bible so we can meet Jesus, know Jesus, and be known by Him.
"For God loves the world in this way: He gave one and only Son, so that everyone who believes in Him will not perish but have eternal life. For God did not send his Son into the world to condemn the world, but to save the world through Him." John 3:16-17
2 Timothy 3:16-17 wraps up a dismal chapter. The chapter warns of hard times in the last days. It paints humanity as selfish, proud, demeaning, ungrateful, unholy, disobedient, traitors, unloving, brutal, reckless, conceited. They are wormy, deceptive, corrupt. And before we get all judgy, we all are bent that way. We all have within us to be the worst of the worst. But the teaching of the Scriptures points to a better life. Right living. A pivot from bad to good. When the world offers selfishness, God says choose loyalty. When the world offers unloving deception, God says choose compassion. When the world offers demeaning unholiness, God says stand firm in the opposite. When the world offers brutality, God says choose kindness. Why would He care? Because when we are kind, we reflect the kindness of God.
"Or do you despise the riches of His kindness, restraint, and patience, not recognizing that God's kindness is intended to lead you to repentance?"
All throughout the Bible, we see God use situations, families, people, nations as a screen on which to display His faithful, loyal, stubborn, unwavering love and and compassion. It's our turn. Let's learn from the Best and teach Him to others. 💓
* Wall Street Journal Article (This is behind a pay wall, but I could get the gist of the article from the preview.)

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